SHIN KONG MITSUKOSHI｜Taipei Xinyi Place A8 5F Floor Design
Introducing a renewal project of Shin Kong Mitsukoshi Xinyi Place A8 5F, the children’s floor. Based on the floor concept ”Kids BrickTown”, we transformed the space into a big toy box for children to put a lot of toys in. All elements were over-scaled while presented in the shape of real toys, luring the playfulness in the children.
There are three different zones in the island area: Wear & Shoes, Toy, and DIY & Goods, making up a total of 2480 square meters. In order to present the characteristics of each zone, each was assigned an individual theme and transformed into distinct select shops.
The expected age of the children visiting 5F is older than 4F. The design concept and elements of all products were set appropriately so that the space is enjoyable for both adults and children.
這次負責了新光三越信義新天地A8館5樓，兒童樓層的改裝項目。5樓以「Kids Brick Town」為概念，如同自已進入了大型玩具箱裡一般，所有設計元素都以大尺寸實際呈現以及體驗，來引導出小孩內心追求與玩具玩樂的心。